Video production is not only a creative expression. As the name implies, it is also a production. It is putting on a show for an audience. It is a lot of hard work for the artistic vision to come to reality. Not everything about how to run a production is laid out in an equipment […]
When was the last time you walked out of a movie theater and thought, “Wow! That sounded great!” Not often, huh? That doesn’t mean that the sound was naturally bad or unimpressive. What it actually means is that the sound was doing its job perfectly. It wasn’t drawing you in to its wild rhythms. It was using its rhythms […]
It’s no surprise that in 2016, the average attention span of audiences is no more than a few seconds. When we catch a video on Facebook, we give it a few seconds and if we’re not interested we scroll on to the next thing. That can be pretty intimidating when it comes to bringing attention […]
The Editor is the unsung hero of video production. They do their job best when they go unnoticed by the general public. Like a magician, the editor needs to keep the audience focused on the show, and keep their attention away from secrets of the trick. But it’s the clever tricks of the trade that […]
New Orleans, Louisiana is often the subject of many blockbuster films and television shows, and for good reason. NOLA is a melting pot of culture and history, and that provides a wonderful backdrop for imaginative stories. Here are four notable video shooting locations available in the town of Good-ole New Orleans. The Audubon Zoo Want […]
By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube captures an estimated 20% of that US video advertising spend. Meanwhile, advertisers are turning to social media video marketing to drive user engagement and increase brand awareness. Brands like Sephora, Wendy’s, […]
It’s always surprised me how much time, money, and effort organizations will pour into implementing the right technical infrastructure to support video-driven training, communications, and marketing—yet how little time, money, and effort they typically invest in the quality of a corporate video production. “Content is king” is a popular catch phrase in the media and […]
