By 2019, Cisco predicts video will account for 80% of global traffic. That’s nearly 1 million minutes of video shared every second. And YouTube captures an estimated 20% of that US video advertising spend. Meanwhile, advertisers are turning to social media video marketing to drive user engagement and increase brand awareness. Brands like Sephora, Wendy’s, […]

It’s always surprised me how much time, money, and effort organizations will pour into implementing the right technical infrastructure to support video-driven training, communications, and marketing—yet how little time, money, and effort they typically invest in the quality of a corporate video production. “Content is king” is a popular catch phrase in the media and […]