Do You REALLY Need Videos On Your Website?
Creating video content in our digital age is interesting. On the one hand, it has never been easier in human history for any ordinary person to record a video and edit it. There is a plethora of cheap video camera on the market that can shoot in 1080p now that 4k has further driven the prices down. If not for that, many cell phone cameras are quite good for day to day use and with some finesse on many of the free editors available to people can be used to cut basic videos together. In other words, there are a ton of businesses taking advantage of how economical it is these days to put video content out on their websites. Yet, is it really benefiting their site? The answer is a bit complicated, but it boils down to yes…if it’s GOOD.
Are You Telling A Story? Is it YOUR Story?
At the end of the day, all marketing and branding efforts are all about telling a story. Believe it or not, your website content is already telling a story. The issue is when it’s the wrong story. As I alluded to before, the bar for entry to being able to create videos has never been lower. This has been fantastic in the sense that due to a greater availability, there has been a ton of great, innovative content coming from unexpected places. However, the vast majority of video content could stand to use a professional’s touch. If it were so easy as to just pick up a camera and point it, then there’d be no need for professional videographers and editors.
If all you need to do is put some simple information out there, the text will do. Video shines at not just disseminating information, but adding texture to it. Website video content will always tell a story, but only a professional can assist you in telling exactly the story you want your business or brand to tell.
Video is More Engaging
You need only look at these statistics by SEO titan MOZ that Youtube—and video as a whole, is a highly consumed format. Why is this? Put simply, video is more intimate. It can show the customer or viewer something that text and pictures alone cannot. This is a huge boon to any business as one of the most difficult aspects of marketing is putting a human face on your business. You want people to think you’re relatable and are capable of understanding their pain points. This is natural, companies are made up of people after all. The risk you face when putting video content out is that it can give off the wrong impression if the editing is poor or the lighting is not handled properly. There are many ad spots for law firms that appear stiff and clunky—that is the risk involved when filming legal content which is typically straightforward and serious. Check out this spot we did for The King Firm. It’s short, punchy and to the point and exemplifies exactly how video content can be used effectively.
Video Content is SEO Friendly
Video content can be used to really give a distinct look into your brand and what your business is all about, but besides that, just having a video embedded on your page will boost your SEO metrics by quite a bit. Don’t forget, Google owns YouTube, it only makes sense that pages that frequently post from and utilize the website get a little nudge. It doesn’t just come down to bias, however. Putting out even videos requires effort, pages that have videos on them on average have higher engagement times. A longer time on page statistic gives your site better credibility in the eyes of Google’s crawlers. These small things can generate huge improvements for business over time.
New Orleans Video Production
Video content is an amazing asset to your business if done correctly. A skilled video production agency can take the good things about your business and represent them in the best manner using the latest video production techniques and creative processes that have proven successful for some of the biggest brands out there.
Websites used to be seen as secondary, there to just provide basic information about services and contact information. This is no longer true, as websites are now akin to a resume for business. The more professional your website looks, the better you are received by customers. Professionally shot video content is a hallmark of a business that is serious about their work. If you are looking for an agency that can handle the video production process from concept to post-production, look no further than Adrenaline Broadcasting. Visit our contact page or give us a ring at (866)-662-8563 to take your business presentation to the next level.