professional video studio

Scouting Your Shoot Location

Every project we work on has unique needs and variables that must be accounted for. Some of these aspects include the correct equipment, shooting location, shooting requirements, staff, personnel, and even the time of day. Working outside of a traditional studio is necessary in certain situations, especially if you are shooting for a company such as an apartment provider. For example, it must be shot during the day and may include an aerial shot of the property, which should include the use of a drone.

Selecting the right location to tell your story is vitally important and is one of the more important aspects of producing a product for consumption. Here are three major tips that we follow ourselves to tell the most effective story possible.

  1. What Story is Your Video Going to Tell?

The first decision that you’ll have to make is deciding where to film the shot. You should strive to be as relevant as possible to the industry or service you’ll be promoting. Location will set the tone and direct your audience’s attention. If your backdrop is distracting it can take away from the finished product; if the setting is just right, it’ll add the finishing touch on a fantastic video production. Try not to confuse your audience and think about the production as an outsider. Does the video make sense? Is the setting relevant? Let the location support the information that you’ll be sharing, not hinder it.

Think about the script and your product and then go scouting for locations. If your script is dependent on the setting, make sure to keep that in mind.

  1. Weigh Your Setting Options

Knowing what location you want is one thing. Finding the right location is another ball game. Make sure to check out all the options you have at

camera apertureyour disposal and take a few dry runs to see if the location is suitable for the video. Ask your friends, coworkers, and family for local options in the area and make sure to check out all of your options. Your first choice may not always be your best choice.

Working with an experienced crew that has done multiple videos can help weigh in on your final decision and work with you to determine the best angles and shots. Knowing what time of day is incredibly important, as different equipment is used at different times of the day. Natural light and artificial light are two different things and must be accounted for.

  1. Make a Final Comparison of Shoot Locations

Make sure to take thorough notes of all the locations you visited. What did you like? What did you dislike? Were any possibilities deal breakers? Remember to consider other variables as well, such as:

  • Is there proper lighting at night?
  • Is there a power supply in the area? Or do you have to bring a generator?
  • Is the area safe? Is it secure?
  • What will the weather be like on the shoot day? Make sure to check the forecast.
  • Will there be cell phone reception in the area?
  • Do you have a backup option in case the area will not be available, for any reason, during the shoot day?


New Orleans TV Commercial Production

Adrenaline Broadcasting specialize in the pre-production, production, and post-production of videos for TV, commercials, social media, lawyer commercials, video editing, marketing, and more. Video production is one of the leading and mostimpactful creative trades in the market, and studies have shown that videos convert much more than text copy or email blasts. Grow your business today by calling us at (866) 662-8563 or by visiting our contact page.

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