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Media Buying 101

Having fantastic content is only half the battle when it comes to digital marketing. Even if you have the perfect commercial, that content will mean nothing if it’s seen by no one. This is why Adrenaline Broadcasting has a comprehensive team of media-buying professionals to get your content seen by the most amount of people possible.

For those that aren’t in the loop: “media buying” is a self-descriptive term for the purchasing of a share of media (advertising space) from a publication, website, event, outdoor site, social media page, or TV channel. This is one of the core aspects of a successful marketing campaign; when done right, media buying can exponentially increase the brand awareness and conversion rate of your company.

Media Buyers

A media buyer’s job is simple: negotiate the best rates for optimal placement of content from a media owner. The media owner could be an Instagram influencer, a local or national TV channel, a website owner, or an affiliate advertiser that works with multiple publications. Depending on the event or the website, the cost can range from hundreds of dollars to millions of dollars. For example, an NBC Sports ad executive says that a 30-second spot for the Super Bowl costs upwards of $5 million. This means that a company like Budweiser assumes an even greater return than $5 million for that media buy due to the high exposure of said advertisement. High exposure almost always translates to high conversions.

A Day in the Life of a Media Buyeranimated film strip

Our media buyers aim to achieve the highest reach with the lowest possible budget. We can help your company identify the target demographic for your company and how to best market to that audience. Our team stays up-to-date on media trends, publications, viewership numbers on TV, online consumption habits, and a host of other statistics to fully understand your demographic’s needs.

Having a great reputation with clients and media representatives is something that we pride ourselves in. Rest assured, we coordinate with media planners and media managers to offer the lowest price possible with the highest percentage of return. To be a great media buyer, you have to be highly adaptable and work through roadblocks and obstacles; we’ll determine the effectiveness of your current or future media campaign and acquire relevant data to improve your future campaigns.

New Orleans Advertising Agency

Our media buying team at Adrenaline Broadcasting is skilled in the art of negotiation; as such, we can help you obtain the most advertising time and placement for the money. We’ll analyze your KPI (key performance indicators), the target demographic, and intended advertising budget to ensure you get the best placement possible. We work with commercials, television programs, live events, and social media platforms to get your company the exposure it needs.

We are also a full-service videography and video-editing company in the New Orleans area. So if you need content and you’re ready to work, contact us at (866) 662-8563 or visit our contact page.

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