Best Marketing Strategies for Small Businesses in 2018
As a small business, your marketing needs are obviously different. Subsequently, you’ll want to have streamlined marketing solutions that make sense for your small business and engaging with your intended community audience. In order to hone in on the best marketing strategies for your small business in 2018, you will first have to ask yourself a few questions.
- What demographics make up your target audience?
- What social media/other online venues do they use?
- Where do they live?
- What are the ways in which they are currently searching for related products?
- Who do they listen to when making decisions related to your product?
Though some marketing companies may tell you that there is one secret to most effectively market your small business, but that’s not really the truth of the matter. You should be wary of any marketing professionals who claim to have a one-step fix. Marketing, especially modern marketing is complex and a streamlined solution should be consulted upon regarding the intricacies and dynamics of your specific business, product, target audience and community. With that said, however, there are some awesome modern marketing techniques that can be tailored to fit the needs of your organization. Of course, you will want modern marketing consultation beyond this article, to help you customize a marketing plan and specific objectives. But here are a few good marketing strategies of 2018 to help get you started.
Facebook advertising is one great way to market small to medium-sized businesses. In fact, two million smaller businesses currently advertise on Facebook- this is due to both its cost-effectiveness as well as its reach. Facebook ads are the most customizable of all social media content. They allow you to target your intended customer based by specifying location, age, sex, online behavior, interests and more. However, not all Facebook ads are created the same, and some are more successful than others. So what makes a Facebook ad effective? Well, among other things, you’ll need a solid headline, inviting/descriptive copy, an image and a link.
Google My Business
Obtaining a Google My Business (GMB) listing is also one of the best modern marketing techniques to effectively showcase your small business. Google My Business is an amalgamation of different Google platforms germane to your company, including your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more. With that said, it is your prime real estate on Google and dramatically increases/improves your organization’s visibility online.
Content marketing is also an incredibly important aspect of marketing in 2018. In fact, 18% of marketers say that content marketing has the greatest commercial impact on their business of any channel. You may know content marketing as written articles, which are of course really important, but that’s not all content marketing entails. It also includes videos, photos, online courses- any helpful, informative content that also serves to help market your business.
Now that you know a little more about modern marketing strategies, you will want marketing consultation to decide upon the best ways to implement said techniques for your organization. If you are searching for modern marketing in the New Orleans area, Adrenaline Broadcasting is your best bet. Adrenaline Broadcasting focuses on marketing techniques for the digital age, including content marketing, videography, photography, social media marketing, media buys and more.