What You Need To Know About Corporate Videos
Corporate videos can pack quite a punch in terms of marketing efforts. But in order to understand just how helpful a corporate video can be in terms of advertising, you’ll have to understand a little more about corporate videos themselves.
A corporate video is essentially an umbrella term. There are multiple types of videos that may be described as corporate. One of the ways you may be able to distinguish a corporate video from other videos is the target audience. Corporate videos are able to open the door to target audiences on a wider level than other normal marketing or advertising videos. There are several types of corporate videos that one may use to help their business grow, and they may each be able to help your organization in a different way.
Types of Videos Used For Promotion:
Corporate videos are one type. As we discussed, corporate videos tell your target market what your company does and what is valuable about it. This is great because it can help you define and refine your target audience and reach out to them at the same time.
Social media videos, FAQ videos and recruitment videos are also examples of corporate videos that may help you reach out to new target audiences. Social media videos are especially helpful in reaching out to younger demographics, whereas FAQ videos can help save your company time. Recruitment videos, on the other hand, are a great way to attract the type of talent you desire at your company or organization.
Something else that’s good to understand about corporate videos is the different ways in which they can be shot. HD, or high-definition video, is a video of a higher resolution than, you guessed it, standard definition. There is a general standard for what makes something a higher resolution than normal. In North America, any video image with more than 480 vertical lines is considered that of a high resolution. In Europe, any video image with more than 576 vertical lines is considered that of a high resolution, or high definition, similarly. Additionally, when an image of standard resolution is captured at a rate that is considered faster than the normal rate (the normal rate usually entails 60 frames/second in North America, 50 frames/second in Europe) this too, can be considered high resolution or high definition video.
4K Videography is the other option. 4K is a video specification that translates to “4,000.” Where does the number 4,000 come from, you might ask? Well, 4K videography gets its name from the 4,000 pixels of width that are unique to its footage. This footage is bound to look more detailed and crisper than anything you’ve ever seen before.
If you’re interested in creating high-quality corporate video content, look no further than Adrenaline Broadcasting. Adrenaline Broadcasting will work with you and your team to help determine your target audience and the video that will be most appealing to them.