How to Make Your Corporate Video Go Viral
In today’s day and age, the internet is everything. It is the dominant media force in our current culture and even TV and film are being viewed through the medium. For these reasons alone, you want to make sure you are engaging your target audience via the most popular forum- the internet. And while a slew of content gets popularized on the internet, including copy, photography and more; the arguably most efficient way to hit it big on the internet is via video. Videos are going “viral” every single week. So what exactly does viral mean? Well, it basically refers to content that is circulated rapidly and travels from one internet user to the other in a tiny matter of time. So what does it take to achieve this highly sought after effect? Well, a few things.
One key ingredient to creating a video that goes viral is to think like an entertainer. A magician, perhaps. This is because you only have a very short amount of time to reel in viewers. Viewers are getting shorter and shorter attention spans because of the abundance of content out there. Viewers are no longer willing to wait for a punchline, not in a world where ten second vines and instagram stories are dominating our minds and our attention spans. For this reason, a good video will engage the audience with tiny snippets and keep them wanting more. Many videos, especially corporate videos make the mistake of not being engaging quickly enough. You must keep the audience in mind, as well as their lack of attention.
Another good tip is to stand out. This may sound straightforward, but uniqueness is perhaps the most important quality of a good viral video. This is especially true in the corporate world, where there are a multitude of companies, sometimes within your own industry that are competing and often creating similar content. However, if you create standout content, the rewards are high.
Another thing that will help your video go viral is high-quality production. No longer is the internet just a place for kids and one hit wonders. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. With this said, it is not just an advantage to have professional production, it is often a necessity. And you don’t even have to have a huge budget. There are a variety of production companies that will help you create the video content your company needs for a variety of budgets. Of course, to get a video that has viral characteristics is expensive, because it can help your company so, so much.
If you are interested in a company that knows the internet and knows what it takes for a video to go viral, look no further than Adrenaline Broadcasting. We provide high-quality production and videos that will help launch your company and its products/services.