The Basics of Modern Videography

One of our biggest services offered at Adrenaline Broadcasting is videography. We offer different approaches to videography, including HD and 4K. Fortunately, when you put your video services in the hands of the trusted videography, photography and marketing professionals at Adrenaline Broadcasting, you won’t have to understand all the complex ins-and-outs of modern-day videography. But, it is a good idea to get a general sense of what you’re working with. This way, you can more appropriately address your marketing needs and work together with the professionals at Adrenaline Broadcasting to get a high-quality, enticing corporate video product.

We’ll start with discussing HD and 4K videography and how they differ. These are the primary forms of videography that we work here. However, it is important to understand that HD and 4K simply refer to image quality. When it comes to actual video products we provide, the list is more extensive and includes: commercials, website video content, social media content and more. But the quality available in all of these high-quality products is either HD or 4K. Let’s explore them a little bit more.

HD, or high-definition video, is video of a higher resolution than, you guessed it, standard definition. There is a general standard for what makes something a higher resolution than normal. In North America, any video image with more than 480 vertical lines is considered that of a high resolution. In Europe, any video image with more than 576 vertical lines is considered that of a high resolution, or high definition, similarly. Additionally, when an image of standard resolution is captured at a rate that is considered faster than the normal rate (the normal rate usually entails 60 frames/second in North America, 50 frames/second in Europe) this too, can be considered high resolution or high definition video. Lastly, sometimes, especially in the world of television, videos are shot as high-definition video and then made to look as if they were shot on regular film. This intends to give the video a more nostalgic feel. This process is known as filmizing.

The second kind of video quality we work with is 4K videography. 4K videography is more of a professional term, so it may not be as familiar as HD photography. But it is pretty simple to understand. 4K is a video specification that translates to “4,000.” Where does the number 4,000 come from, you might ask? Well, 4K videography gets its name from the 4,000 pixels of width that are unique to its footage. This footage is bound to look more detailed and crisper than anything you’ve ever seen before.

If you are interested in corporate videography that not only sells your products and services but is also at the cutting edge of the video world, look no further than Adrenaline Broadcasting. Our professionals have their fingers on the pulse of the video world and are also attentive to the needs of your company and specific industry.

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