Live Event Production: an Introduction

Live Event Production: an Introduction

Live event production is one of the standout services Adrenaline Broadcasting offers its clients. We provide up-to-date equipment, creative techniques and multifaceted production services for any type of video content we are given. We offer both High Definition and 4K image quality in our camera department, operated by well-trained photography and videography directors. We want the best possible product for you and your customers and we work with you to decide upon the vision. In order to understand what we do a little better and to comprehend the benefits of working with Adrenaline Broadcasting, we have compiled a brief introduction to the world of live event production.

Broadcasting live events, or “webcasting,” as it is often called, is a great way to join the digital age and its subsequent promotional benefits. Traditional broadcast mediums are pretty expensive, but streaming technology lets you communicate with the entire world for a fraction of the cost, but the content still needs to be as good as it would be for a traditional broadcast. There are five central components of a webcast, they include: audio and/or video capture, signal acquisition, content encoding, delivery or distribution and website interface integration.

Audio and video capture entails the primary portions of the webcast. Some events consist of just an audio component, such as a quarterly investors relations call, while others consist of video in addition to audio. The first thing you have to do is obtain this incredibly important audio and video content. 

Signal acquisition is the next step after audio and video capture. After the capture, the signal needs to be transmitted to the location where it will be encoded. This can be done in a number of ways. The signal can be sent to a satellite where it is then pulled down (otherwise known as “downlinking”) at the service provider’s offices for encoding. Another way to capture the signal is by using a phone bridge, which is easier done if the content is comprised of solely audio.

Content encoding is the next step in the webcast chain of events. Encoding the content consists of taking the audio/video signal and transforming it into a file format ready for distribution on the Internet. Windows Media, Real Media and QuickTime are formats used for this process.

The last operation in the chain of events is website interface integration. This is where you can communicate with your viewers through such mediums as chat and polling. It is also possible to build a micro website from which to host the event and collect user data.

Now that you know the complex process behind live event production, look no further than Adrenaline Broadcasting for all your production needs, live or not.

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