Elements of 3D Animation and Graphic Design

Elements of 3D Animation and Graphic Design

Among the many services offered at Adrenaline Broadcasting, 3D animation and graphic design are highly sought after and a continual source of customer satisfaction. Among our 3D animation and graphic design selections, we offer top quality 3D graphics, logo design, animation models, motion graphics, title sequences and more. In order for our customers to understand what we do here a little better, we have compiled a blog on the basics behind both 3D animation and graphic design.


3D Animation

With the increase of modern technology, animation is becoming more popular than ever. There are now many formats and softwares by which you can become an animation amateur in the comfort of your own home.

Probably the two most popular software products for at-home animation (especially 2D animation, since the programs are a little simpler) are Animate CC (formerly known as Flash) and Toon Boom Harmony.

Animate CC: This animation software is the most used program on the market, especially for hobbyists and YouTubers. The software lets you make cool animations for YouTube or 2D frame-by-frame animation for commercial use.

Toon Boom Harmony: This program has also been rising in popularity. This professional-level animation software can do pretty much everything in the realm of 2D animation. Use it for anything from stick figures to Disney-level animation.

Two other options for animation software are After Effects (produced by Adobe) and TVPaint. After Effects is a less common choice for character animation, but can do rigging, lip sync and use cameras to create depth. TVPaint is high-end professional animation software, focused on hand-drawn animation style. The traditional, hand-drawn animation is very high-quality, think Disney/Ghibli style. Each of the four software programs has an accompanying course to help you learn the system and most effectively utilize it for your animation needs.


Graphic Design

There are six primary elements of graphic design; we describe them here, to help you grasp the basics behind our services a little better.

The Line: This element is usually present in every design, even if it is a border of 1px or a dotted line of 5px. Every website has lines, but the minimalist style which became more popular in the past couple of years has erased lines from the layouts. The style of a line is so important because it influences the way the user sees the site. This style can easily be defined through CSS and can be solid, dotted and dashed among other styles.

The Shape: The shape is the second most used element of a web design. Actually, they are lines combined in different shapes. There can be circles, squares, rectangles, triangles or any other abstract shape; most of the designs include one of these. The shape, too, drastically impacts the viewer’s perception.

The Color: The color may even be the most important element of a design, because it offers the most powerful visual impact at once. Knowing how hue, saturation, shade, tint and tone work together is an incredibly important part of graphic design.

The Texture: This element replaced the single-colored backgrounds so often used in the web pages of yesteryear. Textures can look similar to solid background colors, but if they are analyzed closer, small but important differences can be noticed.

The Value: Value is more general and represents how dark or light a design is. Value has a lot to do with mood and how viewers perceive a website

The Space: The space and how it is used is incredibly important in design. Lately the “white space” (also called negative space) became used largely because it allows the human eye to read easier. White space is not necessarily white, it just entails the part of the page with only the background on it, no content.

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