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Live Event Production: an Introduction

Live Event Production: an Introduction

Live event production is one of the standout services Adrenaline Broadcasting offers its clients. We provide up-to-date equipment, creative techniques and multifaceted production services for any type of video content we are given. We offer both High Definition and 4K image quality in our camera department, operated by well-trained photography and videography directors. We want the best possible product for you and your customers and we work with you to decide upon the vision. In order to understand what we do a little better and to comprehend the benefits of working with Adrenaline Broadcasting, we have compiled a brief introduction to the world of live event production.

Broadcasting live events, or “webcasting,” as it is often called, is a great way to join the digital age and its subsequent promotional benefits. Utilizing streaming media technology is a great way to take advantage of a global means of communication at a fraction of the cost of traditional broadcast mediums. There are five central components of a webcast, they include: audio and/or video capture, signal acquisition, content encoding, delivery or distribution and website interface integration.

Audio and video capture entails the primary portions of the webcast. Some events consist of just an audio component, such as a quarterly investors relations call, while others consist of video in addition to audio. The first step in any live event is being able to record and film the content, otherwise known as “capture”.

Signal acquisition is the next step after audio and video capture. After the capture, the signal needs to be transmitted to the location where it will be encoded. This process is typically done a few different ways depending on the event. The signal can be sent to a satellite where it is then pulled down (otherwise known as “downlinking”) at the service provider’s offices for encoding. Another way to capture the signal is by using a phone bridge, which is easier done if the content is comprised of solely audio.

Content encoding is the next step in the webcast chain of events. Encoding the content consists of taking the audio/video signal and transforming it into a file format ready for distribution on the Internet. Windows Media, Real Media and QuickTime are formats used for this process.

The next development is the delivery and distribution procedure. After being encoded, the signal is sent to servers on a delivery network that transmit the content via the Internet.

The last operation in the chain of events is website interface integration. Live broadcasts on the Internet have the ability to include interactive functions such as chat, polling and power point slides. It is also possible to build a micro website from which to host the event and collect user data.

Now that you know the complex process behind live event production, look no further than Adrenaline Broadcasting for all your production needs, live or not.

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