Tips for Using Social Media Marketing
Social media marketing is a big part of what we do here at Adrenaline Broadcasting. Our social media department has just as many production resources as our TV and live event projects. We mix various types of media to create captivating, unique social media content. Here are a few principles behind the campaigns we have created and effective social media marketing in general.
Listen, don’t talk: Read your target audience’s online discussions and contribute to learn what’s important to them. Only then can you create content and spark conversations that add value instead of being another voice in the endless noise of online content.
Be a specialist: It’s much better to specialize than to be a renaissance man in the world of social media marketing. A highly-focused social media and content marketing strategy intended to build a clear brand has a better chance for success than a broad strategy that attempts to be a jack-of-all-trades.
Quality over quantity: It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 100,000 connections who are inactive in regards to your company.
Compounding: Compounding is a central principle in the world of social media marketing. If you produce interesting, unique content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches, which is the basic principle behind the marketing strategy of search-engine optimization.
Finding the big fish in the sea: It’s key to locate online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connecting with those people and working to build relationships with them can be incredibly beneficial, as you are then able to tap into pre-existing audiences.
Acknowledgement: You’re never supposed to ignore someone and the same principle still stands with online communication. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you, whether that entails responding to praise or addressing concerns customers have about your products or services.
Regularity: it is important that your company consistently publishes content and participates in conversations. Online followers can be fickle and they won’t hesitate to replace you if you disappear for weeks or months; there are always competitors ready to take your place.
Reciprocity: No one will share your content if you don’t first, and consistently, do the same. A portion of the time you spend on social media should be focused on sharing and talking about content published by others, rather than what you have generated yourself.