5 keys to a conducting a great video interview.
Interviews are the audience’s fastest and most accessible option for gaining information. In our bustling day-to-day lives, when we need the most reliable information to keep track of current affairs. But the problem is that many news-sources can be biased, or misinterpret information. That is why video interviews, although not perfect, can offer us the most direct amount of information in our modern, media-based age. Here are Five keys to a conducting a great video interview.
Light the subject and the interviewer evenly
The audience needs to see the subjects as clearly as possible. No moody, film noir lighting (unless that is the theme of the interview). The mystery of the person has to be gone. Part of the appeal of an interview is that it allows us to get to know people who are normally surrounded with speculation. So you have to make sure that the lights in the room show all of the subjects. Use the key, fill, and back lights to evenly illuminate subject’s whole space. Make sure that they are made up to look as clean as possible. They are being watched by billions of people, so although we need to see all of them, we also need to make sure that they look their best.
Disperse video/photo examples appropriately
When we watch the interview, it is important that the primary focus is the subject. They are who we are here to see. A good interview uses the subject’s information to grab our attention. So visual examples could help elaborate on the subject of discussion. But it is best to make sure that these visuals do not overtake the main focus of the interview, which is the person. Any visuals should be relevant to the subject of the interview.
Avoid Yes or No Questions
Especially for someone who is nervous, it is very easy for him or her to just give a simple yes or no. But that barely gives you or the audience any information. We want to know why the answer was yes or no. So always give open-ended questions on a topic. Give them something to think about before they respond.
Always have the camera on the subject
Have the default view be on the subject. If camera 1 is on the subject, then always have camera 1 be your primary view for the interview. You never know when they are going to surprise you. Switch to the reporter only when they are speaking. But still be sure to show the subject’s reaction as well. Switching to a wide shot of the two of them together is always a good transition from the reporter speaking to the subject. These types of camera choices are also a good reason to never talk over the subject.
Above all else, you need to make the person feel comfortable. Going on TV can be a very nerve-wracking process, even if the person is a famous actor. Many people are afraid that the reporters are out to accuse and attack them any way they can. The best thing you can do is to serve them and make them feel as welcomed as possible. Keep a non-judgmental demeanor, and talk to them as a nurturing counselor. Once you make them feel welcomed, they can begin to open up on the right issues.